What’s your why?

Your why is your purpose. Without it, you are going to find it difficult to get started. After all, how can you achieve a goal if you don’t know what that goal is? As Simon Sinek says, everyone has a why. Everyone has a purpose, cause or belief that inspires them.

Why are you doing what you do? To pay bills? To be able to travel? To fulfil a lifelong dream? Absolutely no judgement here. Whatever your why is, it is perfectly valid. However, if you plan on pursuing any creative path, you’re going to want to hold on to that “why” when the going gets a little rocky. I hate to be the bearer of bad news, but there will be some rocky times in your creative career. It’s up to you how long those last and how you deal with them. In those moments, having a clear vision as to why you are working towards a specific goal is going to help you carry on.

Make it Yours and hold on to it

Plain and simple. The reason you do something has to come from you, especially in any creative endeavour. If it’s to make someone else happy, you are never going to be satisfied.

As a fellow creative, I understand the highs and lows that come with pursuing something different, something non-traditional. It’s scary and it can scare your loved ones into pressuring you to do what they know. You may even being facing that inner voice who’s really freaked out about the uncertainty. It’s in these moments that you need to remember “your why” – your reason for following the dream or pursuing that big goal.

If you are relying on your creativity for your career (you can do it!), help yourself out and remember your why. This is going to help you maintain focus, ride the lows and push you to succeed.

For the times you need a reminder:

Our minds can be confusing and that pesky inner critic has a way of popping up with the blur tool on our goals and dreams. Write them down. Scribble them, paint them, illustrate, type them – the point is to get it all out of your head and in front of you so that you can see them. Get that “why” in front of you so you have a visual reminder.

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